Here are the best methods to use to easily increase your high ticket sales and revenue:
1. Do your homework. Before you finally advertise your high ticket products and services online, I recommend that you do relevant research first and carefully study the elements that can have direct impact on your marketing goals. Research your audience, get to know your competitors, study the demand and supply within your chosen niche, identify the most effective marketing tools to date, and understand the ever-changing algorithms of giant search engines.
2. Understand the online behavior of your prospects. This is the first thing that you need to do if you want to make your marketing strategies more effective. Talk to at least 15% of your customer base and get to know how they behave when they go online. Probe about the websites that they find interesting, the types of ads that they find effective, the keywords that they use in search engines, and the usual time that they go online. These information can affect your marketing-related decisions.
3. Improve the quality and appearance of your website. Before you even drive traffic to your website, I recommend that you make time to make sure that it will help you convert your visitors to buying customers. Don't worry as doing this endeavor is relatively easy. Start by making your site visually appealing. You can use effective color combination, images, animations, streaming audio and video, etc. (just make sure that they will not slow down your site). Then, make it interactive to convince your visitors to stay a little longer. Aside from incorporating forums, chats, and blog features, it would also help if you can load it up with all the valuable information that your potential clients are looking for. Keep in mind that the longer these people stay on your website, the higher your chances of making them fully aware about the real value of your offerings. This can surely boost your sales and revenue.
4. Aggressive marketing campaign. If you have the resources, the budget, and the marketing know-how, I recommend that you take full advantage of all the internet marketing tools to easily give your high ticket products and services the kind of exposure they need. I personally love article marketing and hosting teleseminars as they never fail to deliver great results. You can try them now and be prepared to be blown away.
Do you want to learn more about how I do it? I have just completed by brand new few guide "How to Generate a Full Time Income Online Selling Your Coaching Services".
Download it free here: How to Sell Coaching
Do you want to learn how to use articles like this to drive targeted traffic to your site? Click here: Article Writing Guide
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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages, and is an expert at using articles like this to drive traffic to his website, and has taught hundreds of clients his secrets. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Thursday, March 26, 2009
Internet Lead Providers, Closing More Loans
It would be nice if all Internet Lead Providers were created equal but that's far from the case. Putting in the time to research will save you money and increase your teams performance.
Some Tips on Vetting the Basics:
When you begin your search for a lead provider start with the basics:
Are they a legitimate business? Do some Google searches, check BBB.org, look for an address. Do they have a good reputation? Ask people in your industry, forums, on Twitter Do they have qualified people? Check LinkedIN, blogs, social networks
Looking up these inquiries should give you a feel for whether you are dealing with a reputable lead provider. Always start your search for your lead provider with as much information as possible. This way you will be able to verify their sales pitch and claims when you contact them.
How are you Generating Leads?
This is a crucial step in the process. However, unlike most I won't claim that any particular method is the "best. Choosing the lead provider needs to be based off your business model, products, services, and budget. I have seen people be equally successful with aged mortgage leads, email generated leads, and highly brand-based LendingTree leads.
The important consideration in this step in the process is to know what you are getting, how they may differ, and what to expect during the sales process. A good discussion with a lead provider about their leads, how they are generated, and what makes their clients successful will lead to higher conversion and more loans.
Performance Expectations
What kind of conversion rate should I expect? And, how do I get that kind of rate? These are very fair questions to ask your lead generation company. After all, you are building a business plan.
Unfortunately, your answer is probably going to be vague. Make sure you stick with the line of questioning though. Have them give you examples and best practices. Get examples of what is working for their best clients, and what are the common mistakes they see--then listen to them!
All too often I see lead provider give good counsel on their leads and mortgage or debt companies stubbornly disregard the advice. Remember these guys may not be professional loan officers or debt counselors, but they know their leads.
Building a Partnership
The best sales organizations in the nation, that buy leads consistently, are ones that form a partnership with their lead provider. They are the guys and gals that exchange information, provide performance data back to their lead provider, and include them in their regular sales meetings.
The key to increasing your lead performance is vetting the right lead provider for your mortgage and debt business. Finding the right Internet lead provider can be like finding gold, your sales force will be striking it rich
Article Source: http://EzineArticles.com/?expert=Bill_Rice
Some Tips on Vetting the Basics:
When you begin your search for a lead provider start with the basics:
Are they a legitimate business? Do some Google searches, check BBB.org, look for an address. Do they have a good reputation? Ask people in your industry, forums, on Twitter Do they have qualified people? Check LinkedIN, blogs, social networks
Looking up these inquiries should give you a feel for whether you are dealing with a reputable lead provider. Always start your search for your lead provider with as much information as possible. This way you will be able to verify their sales pitch and claims when you contact them.
How are you Generating Leads?
This is a crucial step in the process. However, unlike most I won't claim that any particular method is the "best. Choosing the lead provider needs to be based off your business model, products, services, and budget. I have seen people be equally successful with aged mortgage leads, email generated leads, and highly brand-based LendingTree leads.
The important consideration in this step in the process is to know what you are getting, how they may differ, and what to expect during the sales process. A good discussion with a lead provider about their leads, how they are generated, and what makes their clients successful will lead to higher conversion and more loans.
Performance Expectations
What kind of conversion rate should I expect? And, how do I get that kind of rate? These are very fair questions to ask your lead generation company. After all, you are building a business plan.
Unfortunately, your answer is probably going to be vague. Make sure you stick with the line of questioning though. Have them give you examples and best practices. Get examples of what is working for their best clients, and what are the common mistakes they see--then listen to them!
All too often I see lead provider give good counsel on their leads and mortgage or debt companies stubbornly disregard the advice. Remember these guys may not be professional loan officers or debt counselors, but they know their leads.
Building a Partnership
The best sales organizations in the nation, that buy leads consistently, are ones that form a partnership with their lead provider. They are the guys and gals that exchange information, provide performance data back to their lead provider, and include them in their regular sales meetings.
The key to increasing your lead performance is vetting the right lead provider for your mortgage and debt business. Finding the right Internet lead provider can be like finding gold, your sales force will be striking it rich
Article Source: http://EzineArticles.com/?expert=Bill_Rice
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