Internet Marketing: Its Meaning and Working

Internet marketing, as the name suggests, is the process which promotes your businesses and services over the internet. Also known as web marketing, online marketing or e-Marketing, Internet marketing is the synergy of creative and technical aspects of the internet. Internet marketing services involve designing, development, advertising and selling of the product. Internet marketing is not merely about creating a website or placing advertisement on other websites. It also involves effective internet marketing services through comprehensive strategy targeting certain sales goal. It also involves scrutinizing the best type of advertising, media and designing method. Internet marketing services covers managing of digital customer data and the management of electronic customer relationship system. Internet marketing services is associated with various business models which cater to the needs of the specific requirements of business.

There are many advantages of Internet marketing:

1. Internet marketing is inexpensive- If compared to the ratio of the customers, the internet marketing is inexpensive. Through internet marketing, companies can reach large volume of audience.

2. Appeals to the customers- Internet marketing allows customers to research on products and services, thus making it more convenient.

3. Effective form of marketing campaign- As internet marketing appeals to the customer, it is an effective way of marketing campaign.

4. It can measure statistics- Internet marketing campaign is easy to trace and measure as it involves the customers to visit the website.

5. Different methods used to advertise- Internet marketing consultants have the benefit of using different methods for internet marketing like pay per impression, pay per click, pay per day or pay per action.


However, there are certain limitations related to internet marketing. Internet marketing usually involves using of new technologies rather than traditional way. It does not give desired results, if the internet connection is of low-speed. As the internet marketing is solely about selling goods and products online, the customers have virtual knowledge of the products. Moreover, giving out details for transaction is risky.

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